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Swarna Andhra Swachha Andhra July 2025 Activities
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Subject: “Swarna Andhra – Swachha Andhra” – Monthly Theme for July 2025: “Ending Plastic Pollution” – Guidelines for Activities under Swachha Andhra Day on 19th July 2025 – Reg.
Ref: 1. G.O. Rt. No.24, MA&UD Department, dated 17.01.2025
Sir/Madam,
The Government of Andhra Pradesh, under the “Swarna Andhra – Swachha Andhra (SASA)” initiative, is observing the third Saturday of every month as Swachha Andhra Day with focused themes to promote public health, environmental sustainability, and community awareness.
For the month of July 2025, the designated theme is “Ending Plastic Pollution”, aligned with World Environment Day 2025. All districts are requested to actively observe Swachha Andhra Day on 19th July 2025 with mass mobilisation efforts and impactful actions toward phasing out non-essential single-use plastics and encouraging sustainable alternatives.
Suggested Activities:
Ban use of single-use plastics in all district and mandal-level government offices, starting with Collectorates. Use metal or glass bottles, paper-based packaging, and cloth bags.
Conduct audits in Schools, Colleges, Anganwadi centres, and public gatherings to identify and eliminate use of single-use plastic items.
Engage school eco-clubs to drive plastic-free awareness and making institutions as “Plastic Free Campuses”.
Conduct drives in vegetable and fish markets, weekly hatt, and commercial hubs to eliminate banned plastic carry bags and promote alternative packaging.
Organize plastic collection and clean-up campaigns through SHGs, NSS, NYKS volunteers, sanitation workers, and RWAs.
Showcase and sell eco-alternatives (jute, cloth, palm leaf products) made by Self-Help Groups (SHGs) and link to local buyers and departments.
Conduct sessions on the long-term health impact of microplastics in water and food chains, especially targeting students and mothers.
Use creative media to spread messaging against SUPs through wall paintings, nukkad nataks, and theme-based murals in urban and rural spaces.
Coordinate with municipal, panchayat, and enforcement officials to conduct raids on banned SUP vendors and seize prohibited items.
Set up mobile or temporary buyback centres offering incentives (coupons; goods) in exchange for deposited plastic waste.
Encourage wards/villages to take up weekly challenges (plastic-free zones, highest plastic collection, etc.) and reward winners.
Ask SHGs, students, and influencers to create short video reels showcasing plastic-free habits and creative solutions.
Implementation & Reporting Guidelines:
- Confirm the participation of all District and Zonal Special Officers in the planning and implementation.
- Involve elected public representatives, NGOs, SHGs, youth clubs, and industrial partners for wider outreach.
- Direct all key departments to implement theme-based activities in their respective offices and jurisdictions.
- Assign the Chief Planning Officer (CPO) as the District Nodal Officer for coordinating implementation and reporting through the SASA Mobile Application.
- Ensure that:
- High-quality photographs and short videos of activities are captured and uploaded.
- Before and after visuals are shared especially for clean-up drives.
- Participation is reported in the SASA App on 19.07.2025.
SWARNA ANDHRA SWACHHA ANDHRA – SASA APP LATEST VERSION DOWNLOAD